The Washington State Attorney General’s Office secured a $2.25 million settlement with Homeaglow Inc., doing business as Dazzling Cleaning, following a lawsuit filed in King County Superior Court on May 11, 2026.
The state complaint alleged that the home cleaning platform violated the Washington Consumer Protection Act through unfair and deceptive advertising, negative option marketing, and altered consumer review data. Under the consent decree, the company must pay $2.25 million and modify its business operations.
According to the filed documents, the platform advertised a three-hour promotional house cleaning service for $19. The state alleged that consumers who accepted this offer were automatically enrolled in a “ForeverClean” membership program that charged $59 per month. The complaint stated that the monthly fee did not cover the actual cost of the cleanings and was subject to additional per-cleaning transaction fees ranging from 5% to 15%.
The enrollment interface included a countdown timer that reset to zero after expiration, which the state alleged created a false sense of urgency for users. The subscription structure also carried a minimum term of six months. Consumers who attempted to cancel the service before the six-month period expired were charged early termination fees exceeding $100 to recover the undiscounted cost of the initial promotional cleaning.
The lawsuit also alleged that the company manipulated customer reviews. The platform suppressed negative customer feedback on its website to display a 4.8-star average rating. Additionally, the company advertised a five-star “Excellent” rating on Trustpilot based on 6,406 reviews, despite third-party data showing an actual average rating of 1.3 stars from approximately 2,000 reviews on that platform. The advertisements continued after Trustpilot sent a warning letter to the company regarding fabricated reviews. The Better Business Bureau assigned the company an F rating and issued three consumer alerts.
The terms of the consent decree require the platform to:
- pay $2.25 million to resolve the state allegations
- cease charging early termination fees
- cancel existing memberships upon consumer request
- notify current ForeverClean members of their right to cancel for free
- disclose all material contract terms clearly and conspicuously during the transaction flow
Under the consent decree, Homeaglow and its owners must be honest and transparent about their introductory offers, the terms of their membership, and their customer reviews. As part of the settlement, any Washingtonian who is a Homeaglow ForeverClean member can cancel their membership at no charge even if they are still in the first six months of the membership. Those consumers can easily cancel by clicking here or by emailing the company at NoticeofSettlement@wa-settlement-homeaglow.com and entering “Cancel ForeverClean” in the subject line. If any Washington consumers have difficulty cancelling, they should contact the Attorney General’s Office by filing a complaint here.
– Washington State Attorney General’s Office (May 21, 2026)
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